010
Slide
Service
App Development
Year
2015
About Slide
Slide is a unique lock screen app that makes phone time worthwhile by displaying content directly on the lock screen. Users earn rewards by watching and sharing content and inviting friends through referrals. Various integrations maximise engagement and benefits.
Slide’s digital presence was built in India by acquiring users through incentivised offerings, social media campaigns, guerilla and hyperlocal marketing in multiple cities, and collaborating with leading payment apps to expand the user base.
Project Overview
App Development
The app visually tracks user profile progress, reflecting usage, referrals, and activity records. Consistent brand colours maintain a cohesive visual identity and ensure user-friendliness.
The app visually tracks user profile progress, reflecting usage, referrals, and activity records. Consistent brand colours maintain a cohesive visual identity and ensure user-friendliness.
The app visually tracks user profile progress, reflecting usage, referrals, and activity records. Consistent brand colours maintain a cohesive visual identity and ensure user-friendliness.
Performance Marketing
Performance marketing campaigns, including targeted lead generation and engagement strategies, were strategically integrated to establish a robust presence for Slide and drive exponential user growth.
Referral programs and other tactical campaigns contributed to 13 million downloads across India.
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