009
Audi
Service
Launch Campagin
Year
2014-15
Audi’s Journey In India
A global luxury automobile brand, Audi’s vision was to customise their brand presence for the Indian market. The multiple-car launches, each required a streamlined strategic representation on their website given the personas they cater to in order to create necessary intrigue, eventually generating leads.
Extensions were created for Audi’s global website to launch various car models to the Indian market. The goal was to showcase the car’s innovative design and specifications on the interactive pages and offer an experiential experience.
Project Overview
Website Extensions
Technological inputs like Augmented Reality, visual cues to demonstrate which consumer persona that particular model appeals to and more were used to make effective product recall.
Audi A3 Website
The sedan was shown through the interactive MMI which helps the user gain an illusion of using features available inside the car.
Audi Q3 Website
The SUV automobile was presented as a modern, aspirational and luxurious choice through the visuals on the website.
Audi TT Website
The page for this sports vehicle was created to portray the innovative features of the car, which could also be explored interactively on the website itself.
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