005
Roperro
Service
Logo & Web Design & Development
Year
2022
About Roperro
With its origin in India, Roperro is a luxury consumer and lifestyle line with five brands under one roof.
Having five umbrella brands under it, Roperro needed a strong foundation in the global market as a quality affordable luxury brand which was achieved by using written and visual communication across various platforms.
Project Overview
Launch Campaigns
Selected influencers were invited to create a buzz around Roperro’s products resulting in a pan-India reach for the brand with a positive word of mouth as well as a positive online presence.
Logo Design
Several logos, including those for the home and umbrella brands, were designed with luxury fonts and colours. Roperro’s logo features two inverted Rs, a symbol used in their products and packaging.
Arkar’s Lotus Temple-shaped symbol was created to emphasise on the uniqueness of this India-grown most premium leg of the Roperro products.
A textual logo was used to create an appeal similar to global luxury brands like Prada, Gucci, Armani, etc (affordable luxury).
Website Design & Development
The website has been created to have a clean, consistent, user-friendly layout, a straightforward purchasing process and a fast loading speed so that the user focuses completely on the fashionable products available.
Video Production
To launch Roperro in the Indian market, video production including audio-visual editing, storytelling and branding to create brand resonance was used.
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