011
Jobket
Service
App Launch
Year
2017
About Jobket
An AI-driven HR tech platform that parses resumes and focuses on effective recruitment by matching candidate information to suitable roles. Extensive digital marketing strategies were implemented to build trust among recruiters and candidates in local and global markets.
The project involved designing a website highlighting JobKet’s first-mover advantage and key recruitment aspects like cultural fit and background verification. This crafted an innovative image for JobKet’s recruitment tech services, attracting leading clients like PayTM, Pidge, Byte Dance, and others.
Project Overview
Animated Films
Engaging audiovisuals highlighted referral programs and essential features, with the mascot playing a key role in establishing a proactive brand personality and enhancing recall. Animations and storytelling illustrated the platform’s advantages for recruiters and applicants.
Logo Design
JobKet’s logo was envisioned to be created in a playful yet professional manner, taking inspiration from the product itself. A mascot was created along with other elements such as the arrow and folder to give direction to career growth for users.
Website Designing
A streamlined website structure was implemented with carefully designed visual elements to ensure intuitive and self-explanatory pages. AI functionality and brand colours were incorporated to create a dynamic and engaging website. Continuous feature upgrades to meet evolving client needs were part of the modern HR portal’s dynamic strategy.
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